AXA BANK - OKÉ account product campaign 2014-15

AXA BANK OKÉ CAMPAIGN I had to make a complex brand identity for a new bank account product line of AXA Bank Hungary. I was making its logos, posters, billboards, folder designs, leaflets, ads, banners, landing pages, gift designs, offline event visuals for years. I also did the photographic works for this project, for example I took a photo session of the famous Olympic swimmer László Cseh for the World Mastercard campaign. OKÉ bank account product basic logotype The name OKÉ was found out by a famous Hungarian advertising company. The basic idea was that this name would be the ending of special expressions appearing in the campaign as a play on words. Example: "bajnokoké" means champions’ , "határtalanoké" means of the boundless. So at the beginning of the designing process it was an important aspect to make the logo insertable into a continous text. The goal was to design a logo that fits into the basic image of Axa Bank, but can create its own visual world within.

Own logos of OKÉ 1, 2, 3, 4 charge accounts and OKÉ deposit account
The blues are the basic types, reds if mouse over in online ads.


OKÉ bank account full product line logotype
During the campaign we needed a solution for the problem of showing which accounts of the four the ad refers to, while the whole product line is visible.
It was important to make the hierarchy of the accounts clear at the same time, since the bigger its number is, the more complex and favorable the product is.
In all cases the blue ones are the one that the ad refers to, the grey ones are inactive.
Bank cards
New bank cards with trendy real light painting designs
1st Step of the campaign:
The billboard teaser (only with image elements)
2nd Step of the campaign:
Our billboards stayed on the same place, but we changed the creatives.
On these billboards we revealed the main product features.
3rd Step of the campaign:
B1 and A0 posters with main product features and offers.
Roll ups for products and events
Leaflets
Exclusive offer materials
Bank account product folder and inner product brochures
Gifts - promotional materials
(For offline and outdoor campaigns)
Banners - online ads
1. Teaser banners in the 1st step of the online campaign.
2. Banners with main product messages in the 2nd step of the online campaign.
3. Banners with product details in the 3rd step of the online campaign.
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