2. BRAND CONCEPT
"BOOKISLAND" BOOKSTORE CHAIN BRAND IDENTITY
KÖNYVSZIGET (means: bookisland) BOOKSTORE CHAIN BRAND IDENTITY It was an open tender. We had to design a complex brand identity for a new Hungarian bookstore chain. The logo should be (described by the owner): easily rememberable, lovely, strong but not vivid, and with the feeling of the respect and love of the cultural values. The basic elements (colors, signs, etc.) should be easily usable in the interior design of the stores. Expected elements of the tender: - Logo (horizontal and vertical aligned) - Name card - Store portal designs - Indoor advertising - pins - 3D sign board - Wrapping paper